Modern logo for IM Design featuring a minimalistic black 'im' with a coral dot above the 'i' and the word 'design' vertically aligned on the right.

Context

Create a cohesive and impactful brand identity and digital presence for FlynCar, aimed at positioning it as a trustworthy, user-friendly, and innovative car-sharing platform.

Branding:

  • Develop a brand identity, including logo design, color palette, typography, and brand guidelines that reflect FlynCar's mission of accessibility and community-driven car sharing

Product design:

  • Design the platform’s interface (mobile and web) to ensure intuitive navigation and a seamless user experience

  • Provide prototypes and design solutions for the key features, focusing on simplicity and clarity for all user types

UX Research:

  • Conduct usability tests to identify pain points and areas for improvement

  • Deliver actionable insights to enhance both web and mobile user flows

Design system style guide showcasing buttons, colors, fonts, and form components for the FlynCar project.
Design system style guide showcasing buttons, colors, fonts, and form components for the FlynCar project.
Design system style guide showcasing buttons, colors, fonts, and form components for the FlynCar project.
FlynCar brand logo in dark blue text with a blue swirl graphic on a white background
FlynCar brand logo in white text with a blue swirl graphic on a navy background.
Grid of minimalist line icons representing various interface actions (home, camera, trash, notifications, etc.) from the FlynCar design system.
Grid of minimalist line icons representing various interface actions (home, camera, trash, notifications, etc.) from the FlynCar design system.
Grid of minimalist line icons representing various interface actions (home, camera, trash, notifications, etc.) from the FlynCar design system.
Driver journey map showing each stage of renting a car, including goals, thoughts, pain points, emotions, and opportunities.
Driver journey map showing each stage of renting a car, including goals, thoughts, pain points, emotions, and opportunities.
Driver journey map showing each stage of renting a car, including goals, thoughts, pain points, emotions, and opportunities.
Close-up of a driver’s arm giving a thumbs-up out the car window while traveling along a scenic forest road.
Close-up of a driver’s arm giving a thumbs-up out the car window while traveling along a scenic forest road.
Close-up of a driver’s arm giving a thumbs-up out the car window while traveling along a scenic forest road.
Smartphone mockup showing multiple car listings in the FlynCar app, each with a photo, rate, and brief description.
Smartphone mockup showing multiple car listings in the FlynCar app, each with a photo, rate, and brief description.
Smartphone mockup showing multiple car listings in the FlynCar app, each with a photo, rate, and brief description.
Smartphone mockup displaying a Chevrolet Crossovers listing in the FlynCar app, featuring car details, photos, and amenities.
Smartphone mockup displaying a Chevrolet Crossovers listing in the FlynCar app, featuring car details, photos, and amenities.
Smartphone mockup displaying a Chevrolet Crossovers listing in the FlynCar app, featuring car details, photos, and amenities.

A robust, user-centric checking system that eliminates friction, builds trust, and supports the platform's scalability while maintaining its focus on simplicity and accessibility.

A robust, user-centric checking system that eliminates friction, builds trust, and supports the platform's scalability while maintaining its focus on simplicity and accessibility.

A robust, user-centric checking system that eliminates friction, builds trust, and supports the platform's scalability while maintaining its focus on simplicity and accessibility.

  • FlynCar app interface prompting the user to photograph the car’s back, showing a thumbnail preview of the vehicle images.
  • FlynCar app screen reviewing exterior and interior car photos, odometer readings (mileage and fuel), and an optional note field.
  • FlynCar app screen prompting users to enter mileage, adjust the fuel level, and upload a dashboard photo.
  • FlynCar app’s ‘Car Information’ screen allowing users to input mileage, adjust fuel level, and confirm the dashboard photo.
  • Illustration in the FlynCar app showing a person photographing a red SUV from different angles on a rotating platform.
  • FlynCar app interface prompting the user to photograph the car’s left side, showing a thumbnail preview of the vehicle images.
  • FlynCar app ‘Confirm and Pay’ page for a Chevrolet Crossovers rental. Displays rental dates, free delivery , optional extra, and the total cost.
  • Continuation of the FlynCar ‘Reservations details’ screen showing driver’s license information, support actions (request payment, view receipt, cancel reservation), and additional booking options.
  • FlynCar app ‘Reservations details’ screen for a Chevrolet Crossovers rental, displaying the rental timeframe, cost, a step-by-step check-in process, and a map indicating the delivery location
  • FlynCar app’s photo summary screen with thumbnails of both exterior (front, back, sides) and interior (console, back seats, doors) car’s shots for verification.
  • FlynCar app screen showing a Chevrolet Crossovers listing with pickup and return dates, delivery location options, and vehicle details at San José Airport, Costa Rica.
  • FlynCar app screen for driver verification, allowing users to view contract terms, take a selfie, and provide a signature.
  • FlynCar app interface prompting the user to photograph the car’s dashboard, displaying a steering wheel and instrument panel thumbnail.
  • FlynCar app ‘My Reservations’ page showing ongoing and upcoming bookings, including rental dates, location and status labels.
  • FlynCar app screen titled ‘Review Together,’ showing an illustration of two people verifying booking details on a phone before taking a selfie and providing a digital signature.
  • FlynCar app screen for driver verification, allowing users to view contract terms, take a selfie, and provide a signature.
  • Illustration in the FlynCar app showing a person photographing a red SUV from different angles on a rotating platform.

Need help shaping your idea?

Let’s Work Together!

Need help shaping your idea?

Let’s Work Together!