Modern logo for IM Design featuring a minimalistic black 'im' with a coral dot above the 'i' and the word 'design' vertically aligned on the right.

Objectives

Design and develop a complete branding and digital presence, including a custom logo capturing the brand's essence, a cohesive visual identity, featuring a calming color palette, typography, and imagery to maintain brand consistency across all platforms, and a user-friendly website presenting the range of services offered.

The design should feel warm, inviting, and professional, with a natural and minimalist aesthetic that aligns with the mission to provide personalized healing experiences.

Collage of holistic wellness brand inspiration for The Essence of Jenny, featuring green color palettes, nature photography, logo concepts, and spa or massage imagery.
Collage of holistic wellness brand inspiration for The Essence of Jenny, featuring green color palettes, nature photography, logo concepts, and spa or massage imagery.
Collage of holistic wellness brand inspiration for The Essence of Jenny, featuring green color palettes, nature photography, logo concepts, and spa or massage imagery.
Color palette for The Essence of Jenny brand, showing white (#FFFFFF), off‐white (#FDF9F2), light beige (#F4EFE6), green (#367C39), and dark green (#112602).
Color palette for The Essence of Jenny brand, showing white (#FFFFFF), off‐white (#FDF9F2), light beige (#F4EFE6), green (#367C39), and dark green (#112602).
Color palette for The Essence of Jenny brand, showing white (#FFFFFF), off‐white (#FDF9F2), light beige (#F4EFE6), green (#367C39), and dark green (#112602).
- Dark green logo featuring a handwritten script that reads ‘The Essence Of Jenny’ in white text.
- Dark green logo featuring a handwritten script that reads ‘The Essence Of Jenny’ in white text.
- Dark green logo featuring a handwritten script that reads ‘The Essence Of Jenny’ in white text.
Set of ten circular green illustrations, each with white line art representing meditation, mindfulness, foot reflexology, massage therapy, healing hands, lotus flower, mental wellness, and bodywork.
Set of ten circular green illustrations, each with white line art representing meditation, mindfulness, foot reflexology, massage therapy, healing hands, lotus flower, mental wellness, and bodywork.
Set of ten circular green illustrations, each with white line art representing meditation, mindfulness, foot reflexology, massage therapy, healing hands, lotus flower, mental wellness, and bodywork.
Showcase of The Essence of Jenny’s chosen fonts: Bebas Neue for headings and Oswald for body text.
Showcase of The Essence of Jenny’s chosen fonts: Bebas Neue for headings and Oswald for body text.
Showcase of The Essence of Jenny’s chosen fonts: Bebas Neue for headings and Oswald for body text.
Outdoor foot reflexology session for The Essence of Jenny, showing a practitioner massaging a client’s feet against a background of lush greenery.
Outdoor foot reflexology session for The Essence of Jenny, showing a practitioner massaging a client’s feet against a background of lush greenery.
Outdoor foot reflexology session for The Essence of Jenny, showing a practitioner massaging a client’s feet against a background of lush greenery.
  • Screenshot of a pack details, featuring an outdoor photo with a practitioner massaging a client’s feet and a list of steps including anamnesis, reflexology, and post-session advice.
  • Screenshot of the ‘Get In Touch’ section showing a contact form on a cream background, contact details, and a Google map highlighting Jaco in the Puntarenas Province of Costa Rica.
  • Screenshot from The Essence of Jenny’s ‘Discover My Therapeutic Offers’ section, showing three detailed packages: Escape, Regulation, and Beauty.
  • Screenshot of The Essence of Jenny homepage featuring a lush jungle background with a large monstera leaf and text highlighting holistic therapies and an invitation to explore body, mind and soul harmony.
  • Screenshot of The Essence of Jenny’s Reiki Usui page, featuring a photo of hands placed on a person’s abdomen and text detailing the benefits of Usui Reiki for physical, emotional, mental, and spiritual well-being.
  • Screenshot of the about page featuring Jennifer in a light dress outdoors, accompanied by text describing her Swiss background, holistic approach, and the healing modalities she offers.
  • Screenshot from ‘My Mission’ section, showing text about authenticity and nature, alongside two photos: a table with shells and a candle, and a practitioner performing a leg massage.
  • Screenshot from The Essence of Jenny’s methods page showing a foot reflexology description alongside a circle of seashells shaping the yin and yang on a white surface.
  • Screenshot of The Essence of Jenny’s contact page, showing a web form on a cream background and a vibrant purple hummingbird perched on a green stem to the right.
  • Screenshot of The Essence of Jenny’s massage pack details page showing a practitioner using the ‘palpate and roll’ technique on a client’s leg, alongside a list of session steps and benefits.

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Need help shaping your idea?

Let’s Work Together!